COORS LIGHT
‘Climb On’ 3.0
For the third installment of the "Climb On" campaign we infused the work with color, optimism, and global adventure, to reclaim Coors Light's rightful place as the beer brand for those who get outside and do cool shit...then take a break to have a beer...and then go out and do some more cool shit, after a legally acceptable pause.
For the third installment of the "Climb On" campaign we infused the work with color, optimism, and global adventure, to reclaim Coors Light's rightful place as the beer brand for those who get outside and do cool shit...then take a break to have a beer...and then go out and do some more cool shit, after a legally acceptable pause.
(:60)
(:30's)
(:15's)
(Social)
(Bar Book)
Bars have captive audiences, so we created a climbers handbook for bars to help remind those thirsting for more that adventure is always just around the corner.
(Print)
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‘Climb On’ 2.0
For phase two of the "Climb On" campaign we tasked ourselves with elevating the work in terms of look, feel, and story. We paid particular attention to the film treatment itself—lighting specifically for black and white, adding drama to the camera work, and pushing the overall cinematic quality.
:15's