SULLY

As part of an overall rebrand Facebook placed a big bet on their Stories feature. They charged us with not just drawing attention to it as a product-- where you can find it, how you interact with it, etc. -- but to make the audience feel something over a series of four films. Problem was most Facebook users didn’t even know about Stories, let alone its inherent value, or how to use it. So we simplified, and showed how FB Stories’s ephemerality allowed people to share more of their lives with way less curration. More celebrations. More adventure. More moments, together.