HONDA SUPER BOWL
We broke the internet with the :15 teaser, and stole the show with a 2:25 film paying homage to the beloved movie Ferris Bueller’s Day Off. Shot by director Todd Phillips, the spot follows Matthew Broderick, playing himself, as he takes an unannounced sick day from a film shoot in LA. In an effort to excite fans of the movie we hid over 30 "Easter Eggs" throughout the extended spot, transforming it from mere entertainment to engaging treasure hunt.
Viewed over 25 million times, at the time it ranked #18 on the list of most-watched ads ever on YouTube. Considered by critics to be one of the top Super Bowl commercials of 2012.
10 second teaser
We left it unbranded and had 5 million views on YouTube in 3 days. Over 300 articles were written, on 2,000 websites worldwide. It prompted one reporter to say, "it nearly broke the internet."
Easter eggs
Akootv put a video together comparing the commercial to the movie side by side. Their video has been viewed hundreds of thousands of times.
Press
