NIKE 365

Few brands do it better than Nike. But recently after taking a long look in the mirror they realized, "We do seasonal campaigns well, but we're not so good at serving athletes on an everyday basis — the very thing we set out to do in the first place." So we fixed that by helping them develop an entirely new muscle — a series of "always on" content franchises aimed at inspiring, enabling, and equipping all athletes in their daily pursuit of better. Oh, and we did most of it remotely, during Covid.

The Assignment
Develop a slate of evergreen content franchises that bring value to athletes* with a focus on access, entertainment, education, and exclusive gear.

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NIKE 365 (2020 IN REVIEW)

A high-level hype reel of the 25 remote shoots we got after in 2020.

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FRANCHISE ONE: IN GOOD COMPANY

Athletes of today breaking it down with, and for, the athletes of tomorrow.

>>Audience: Kids and Teens

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FRANCHISE TWO: THE RESET

A look at what happens when an athlete's plan doesn't go according to plan.

>>Audience: All Athletes*

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FRANCHISE THREE: WHAT IT TOOK

A real-talk series about the ‘making of’ an elite athlete.

>>Audience: Teens

Nike App Thread

Athlete Films
(Shaquem Griffin)

(English Gardner)

(Andrew McCutchen)

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FRANCHISE FOUR: YOU SHOULD TRY IT (NIKE JAPAN)

A fish out of water sports tale aimed at destigmatizing the shame of failure associated with women and sport in Japan.

>>Audience: Japanese Women

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FRANCHISE FIVE: NIKE ESSENTIALS

A free-spirited series celebrating Gen-Z tastemakers and athletes that have developed their own sense of self and style.

>>Audience: Men, Women, Teens