SLICE SODA
We wanted to give Slice Soda a re-launch worthy of its ‘90s roots, but with a twist only 2025 could deliver. So we created 106.3 The Fizz FM, a fictional throwback radio station that broadcast live in Los Angeles and streamed worldwide.
Using generative AI, we wrote and produced 40 original songs across multiple music genres, complete with fake bands, album art, and backstories that felt pulled straight from the vault. We also built DJ Bev, our AI-voiced host with a sharp wit and encyclopedic pop knowledge. She led the charge on our flagship show, the Pop 40 Countdown, which included a separate call-in advice show, Slice Advice, hosted by another AI host, Dr. Poplov.
We didn’t stop there. The Fizz FM universe spilled into Instagram, OOH, and a sweepstakes as well.
Using generative AI, we wrote and produced 40 original songs across multiple music genres, complete with fake bands, album art, and backstories that felt pulled straight from the vault. We also built DJ Bev, our AI-voiced host with a sharp wit and encyclopedic pop knowledge. She led the charge on our flagship show, the Pop 40 Countdown, which included a separate call-in advice show, Slice Advice, hosted by another AI host, Dr. Poplov.
We didn’t stop there. The Fizz FM universe spilled into Instagram, OOH, and a sweepstakes as well.
Live in L.A.
Listen to the Full Show (2hr 31mins)
Social (IG @thefizzfm @slicesoda)
A Few Songs and Bands
Press
Google Case Study for Cannes (official case study to come)