SLICE SODA
We wanted to give Slice a re-launch worthy of its ‘90s roots, but with a twist only 2025 could deliver. So we built 106.3 The Fizz FM, a fictional throwback radio station that broadcast live in Los Angeles and streamed worldwide. Using generative AI, we wrote and produced 40 original songs across multiple genres, with made-up bands, album art, and backstories—all flavored with all kinds of ‘80s and ‘90s nostalgia.
We also built out DJ Bev, our cheeky radio host with an encyclopedic memory of the Fizz FM archives. She was voiced using AI speech tools and hosted our main show, the Pop 40 countdown, which included a call-in advice show called Slice Advice.
We didn’t stop there. The Fizz FM universe spilled into Instagram, social, billboards, and sweepstakes. All powered by AI, all custom-created to feel like a real retro radio station.
We also built out DJ Bev, our cheeky radio host with an encyclopedic memory of the Fizz FM archives. She was voiced using AI speech tools and hosted our main show, the Pop 40 countdown, which included a call-in advice show called Slice Advice.
We didn’t stop there. The Fizz FM universe spilled into Instagram, social, billboards, and sweepstakes. All powered by AI, all custom-created to feel like a real retro radio station.
Live in L.A.
Listen to the Full Show (2hr 31mins)
Social (IG @thefizzfm)
A Few Songs
Press
Google Case Study for Cannes (official case study to come)