Sully

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	<title>Sully</title>
	<link>https://dmsully.com</link>
	<description>Sully</description>
	<pubDate>Sat, 28 Jun 2025 03:51:55 +0000</pubDate>
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		<title>SLICE SODA</title>
				
		<link>https://dmsully.com/SLICE-SODA</link>

		<pubDate>Thu, 26 Jun 2025 22:55:24 +0000</pubDate>

		<dc:creator>Sully</dc:creator>

		<guid isPermaLink="true">https://dmsully.com/SLICE-SODA</guid>

		<description>&#38;nbsp;SLICE SODA&#38;nbsp;

	We wanted to give Slice Soda a re-launch worthy of its ‘90s roots, but with a twist only 2025 could deliver. So we created The Fizz FM, a throwback radio station that broadcast live on 106.3 FM in Los Angeles and streamed worldwide.

Using generative AI, we wrote and produced 40 original songs across multiple music genres, complete with bands, album art, and backstories that felt pulled straight from the vault. We also built DJ Bev, our AI-voiced host with a sharp wit and encyclopedic pop knowledge. She led the charge on our flagship show, the Pop 40 Countdown, which included a separate call-in advice show,&#38;nbsp;Slice Advice, hosted by Dr. Poplov, another AI host.
We didn’t stop there. The Fizz FM universe spilled into Instagram, OOH, and even a call-in sweepstakes.It recently won a Silver Clio Music award.&#38;nbsp;


Live in L.A.


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Listen to the Full Show (2hr 31mins)

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Social (IG @thefizzfm @slicesoda)


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A Few Songs and Bands


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Press

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Google Case Study for Cannes (official case study to come)


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	<item>
		<title>PEPPA PIG</title>
				
		<link>https://dmsully.com/PEPPA-PIG</link>

		<pubDate>Sat, 28 Jun 2025 03:38:18 +0000</pubDate>

		<dc:creator>Sully</dc:creator>

		<guid isPermaLink="true">https://dmsully.com/PEPPA-PIG</guid>

		<description>&#38;nbsp;PEPPA PIG&#38;nbsp;
Baby Evie
Since 2004, Peppa and the Pig family have snorted their way into the hearts of families around the world. More than just cartoon characters, they’ve become global icons.

Cut to now, and the Pig family is growing. Enter Evie, the newest piglet on the block. Her arrival marks a whole new chapter in the Peppa-verse, and a moment of genuine pop culture history. This isn’t just a new character. It’s a headline-worthy family expansion. 


Good Morning Britain (Pregnancy Announcement)


People Magazine

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Royal Decree

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Celebrity Look-a-like photos

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Clear Blue Easy
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A little Adage for your brain
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		<title>NIKE 365</title>
				
		<link>https://dmsully.com/NIKE-365</link>

		<pubDate>Wed, 21 Jan 2015 05:29:05 +0000</pubDate>

		<dc:creator>Sully</dc:creator>

		<guid isPermaLink="true">https://dmsully.com/NIKE-365</guid>

		<description>&#38;nbsp;NIKE 365&#38;nbsp;
	
Few brands do it better than Nike. But recently after taking a long look in the mirror they realized, "We do seasonal campaigns well, but we're not so good at serving athletes on an everyday basis — the very thing we set out to do in the first place." So we fixed that by helping them develop an entirely new muscle —&#38;nbsp;a series of "always on" content franchises aimed at inspiring, enabling, and equipping all athletes in their daily pursuit of better. Oh, and we did most of it remotely, during Covid.


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The Assignment
Develop a slate of evergreen content franchises that bring value to athletes*&#38;nbsp;with a focus on access, entertainment, education, and exclusive gear.&#38;nbsp;


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----------

NIKE 365 (2020 IN REVIEW)
A high-level hype reel of the 25 remote shoots we got after in 2020.


----------


&#38;nbsp;FRANCHISE ONE: IN GOOD COMPANY&#38;nbsp;
Athletes of today breaking it down with, and for, the athletes of tomorrow. 

&#38;gt;&#38;gt;Audience: Kids and Teens


----------


&#38;nbsp;FRANCHISE TWO: THE RESET&#38;nbsp;
A look at what happens when an athlete's plan doesn't go according to plan.

&#38;gt;&#38;gt;Audience: All Athletes*


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&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
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&#38;nbsp;FRANCHISE THREE: WHAT IT TOOK&#38;nbsp;
	A real-talk series about the ‘making of’ an elite athlete.&#38;nbsp;

&#38;gt;&#38;gt;Audience: Teens


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Nike App Thread


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&#60;img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/0b0a10e31b8939366f53b423f6028505ae0d655e843863501dbdabc32ec25be9/IMG_3871.PNG" data-mid="108507935" border="0"  src="https://freight.cargo.site/w/1000/i/0b0a10e31b8939366f53b423f6028505ae0d655e843863501dbdabc32ec25be9/IMG_3871.PNG" /&#62;
&#60;img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/153fa4e7013ed50f803920448a332bbaa5c57789a481dee39b83aea7981570fe/IMG_3872.PNG" data-mid="108507936" border="0"  src="https://freight.cargo.site/w/1000/i/153fa4e7013ed50f803920448a332bbaa5c57789a481dee39b83aea7981570fe/IMG_3872.PNG" /&#62;


Athlete Films
(Shaquem Griffin)


&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/39b77b9213ea9b778fb6fa691d1e452e98595cc89a39291b2f9807d14121042f/b5c53c102816885.5f3ef5043ce05.jpg" data-mid="108642322" border="0"  src="https://freight.cargo.site/w/1000/i/39b77b9213ea9b778fb6fa691d1e452e98595cc89a39291b2f9807d14121042f/b5c53c102816885.5f3ef5043ce05.jpg" /&#62;
(English Gardner)


(Andrew McCutchen)


----------

&#38;nbsp;FRANCHISE FOUR: YOU SHOULD TRY IT (NIKE JAPAN)&#38;nbsp;
&#38;nbsp;A fish out of water sports tale aimed at destigmatizing the shame of failure associated with women and sport in Japan. &#38;nbsp;


&#38;gt;&#38;gt;Audience: Japanese Women


&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/912eda62fa0c9f3f8147af0a317ceecc6608a7cc60a69432f1455c8a629f4b10/ezgif.com-gif-maker.gif" data-mid="108639771" border="0"  src="https://freight.cargo.site/w/739/i/912eda62fa0c9f3f8147af0a317ceecc6608a7cc60a69432f1455c8a629f4b10/ezgif.com-gif-maker.gif" /&#62;


----------


&#38;nbsp;FRANCHISE FIVE: NIKE ESSENTIALS&#38;nbsp;
A free-spirited series celebrating Gen-Z tastemakers and athletes that have developed their own sense of self and style.


&#38;gt;&#38;gt;Audience: Men, Women, Teens


&#60;img width="350" height="621" width_o="350" height_o="621" data-src="https://freight.cargo.site/t/original/i/6a37a4a3cb91f4693b20243e97420bf9cac5588b523b4b8fa96383bd9371479c/3758791-nike-can-you-pull-off.jpg" data-mid="108641781" border="0"  src="https://freight.cargo.site/w/350/i/6a37a4a3cb91f4693b20243e97420bf9cac5588b523b4b8fa96383bd9371479c/3758791-nike-can-you-pull-off.jpg" /&#62;

&#60;img width="350" height="621" width_o="350" height_o="621" data-src="https://freight.cargo.site/t/original/i/63ac1a10482a4eecd63558df42a5e33082205065f3ba346714f7d43ea467616d/3766638-nike-what-do-snowboarders-wear.jpg" data-mid="108641746" border="0"  src="https://freight.cargo.site/w/350/i/63ac1a10482a4eecd63558df42a5e33082205065f3ba346714f7d43ea467616d/3766638-nike-what-do-snowboarders-wear.jpg" /&#62;


&#60;img width="2086" height="1162" width_o="2086" height_o="1162" data-src="https://freight.cargo.site/t/original/i/cddcf33152fb833253d4259b64b5fc9f77370725221f2f4ae2525881e0f4b720/Screen-Shot-2021-01-20-at-12.18.09-AM.png" data-mid="107772115" border="0"  src="https://freight.cargo.site/w/1000/i/cddcf33152fb833253d4259b64b5fc9f77370725221f2f4ae2525881e0f4b720/Screen-Shot-2021-01-20-at-12.18.09-AM.png" /&#62;
&#60;img width="2086" height="1170" width_o="2086" height_o="1170" data-src="https://freight.cargo.site/t/original/i/e0866cdfe6d37cb3d5cfc69085dc114b2d438557a101ef62d9741126c4a510de/Screen-Shot-2021-01-20-at-12.17.55-AM.png" data-mid="107772116" border="0"  src="https://freight.cargo.site/w/1000/i/e0866cdfe6d37cb3d5cfc69085dc114b2d438557a101ef62d9741126c4a510de/Screen-Shot-2021-01-20-at-12.17.55-AM.png" /&#62;
&#60;img width="2082" height="1170" width_o="2082" height_o="1170" data-src="https://freight.cargo.site/t/original/i/4a524b257adcd5299a312b0aa1349cbd64bf32db472e34aa11a15dba3aa4ef89/Screen-Shot-2021-01-20-at-12.18.20-AM.png" data-mid="107772114" border="0"  src="https://freight.cargo.site/w/1000/i/4a524b257adcd5299a312b0aa1349cbd64bf32db472e34aa11a15dba3aa4ef89/Screen-Shot-2021-01-20-at-12.18.20-AM.png" /&#62;
&#60;img width="2042" height="1172" width_o="2042" height_o="1172" data-src="https://freight.cargo.site/t/original/i/0f02a9652b2b06df84a83b05e434d41cd2490dbd39c953f906de6e3fbdf9db49/Screen-Shot-2021-01-20-at-12.32.19-AM.png" data-mid="107772117" border="0"  src="https://freight.cargo.site/w/1000/i/0f02a9652b2b06df84a83b05e434d41cd2490dbd39c953f906de6e3fbdf9db49/Screen-Shot-2021-01-20-at-12.32.19-AM.png" /&#62;
&#60;img width="2076" height="1168" width_o="2076" height_o="1168" data-src="https://freight.cargo.site/t/original/i/7f94a825601336d4f62a893b132712b81d0e13bb2665d3e37f61342a1f68dcd9/Screen-Shot-2021-01-20-at-12.32.04-AM.png" data-mid="107772118" border="0"  src="https://freight.cargo.site/w/1000/i/7f94a825601336d4f62a893b132712b81d0e13bb2665d3e37f61342a1f68dcd9/Screen-Shot-2021-01-20-at-12.32.04-AM.png" /&#62;


&#38;nbsp;STYLE IS MY CHAUFFEUR, I LET IT MAKE THE INTRODUCTIONS FOR ME. 
— OLU (AKA JOHNY VENUS)&#38;nbsp;Nike App Thread


&#60;img width="434" height="932" width_o="434" height_o="932" data-src="https://freight.cargo.site/t/original/i/291967189c5bcf75db1e1a1e6fb594ef7a359ade27bc6a17319ee85fff0937fb/Screen-Shot-2021-05-14-at-6.19.42-PM.png" data-mid="108506098" border="0"  src="https://freight.cargo.site/w/434/i/291967189c5bcf75db1e1a1e6fb594ef7a359ade27bc6a17319ee85fff0937fb/Screen-Shot-2021-05-14-at-6.19.42-PM.png" /&#62;
&#60;img width="434" height="928" width_o="434" height_o="928" data-src="https://freight.cargo.site/t/original/i/d5b4511e25b19d5484cc53a2966807c47aa5a5c4409224688ee016561e2d0434/Screen-Shot-2021-05-14-at-6.19.25-PM.png" data-mid="108506097" border="0"  src="https://freight.cargo.site/w/434/i/d5b4511e25b19d5484cc53a2966807c47aa5a5c4409224688ee016561e2d0434/Screen-Shot-2021-05-14-at-6.19.25-PM.png" /&#62;
&#60;img width="436" height="930" width_o="436" height_o="930" data-src="https://freight.cargo.site/t/original/i/88d794549dca1f50865d838164d8ce74a0c631d6c22f205edf2ea3bd1bf65e46/Screen-Shot-2021-05-14-at-6.19.53-PM.png" data-mid="108506099" border="0"  src="https://freight.cargo.site/w/436/i/88d794549dca1f50865d838164d8ce74a0c631d6c22f205edf2ea3bd1bf65e46/Screen-Shot-2021-05-14-at-6.19.53-PM.png" /&#62;
&#60;img width="428" height="928" width_o="428" height_o="928" data-src="https://freight.cargo.site/t/original/i/ad401fc01a12f081f35c3938c9d6cf66b77f5a63a58855e06ce8c212bb89f6a3/Screen-Shot-2021-05-14-at-6.20.17-PM.png" data-mid="108506101" border="0"  src="https://freight.cargo.site/w/428/i/ad401fc01a12f081f35c3938c9d6cf66b77f5a63a58855e06ce8c212bb89f6a3/Screen-Shot-2021-05-14-at-6.20.17-PM.png" /&#62;


----------

&#38;nbsp;FRANCHISE SIX: NIKE PLAYLIST&#38;nbsp;
A YouTube show dedicated to getting kids to convert screen time into play time.&#38;nbsp;(600K+ viewers per episode)


&#38;gt;&#38;gt;Audience: Kids


&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/a9f81de3dbbbe089883add47e60076edd6a84903de2f87357be113d69144d776/Laurie-Hernandez---Russell-Wilson-Break-a-Record---Adele-Belem-Flies-S7E1-_-Nike-Playlist-_-Nike-high-1.gif" data-mid="108642448" border="0"  src="https://freight.cargo.site/w/739/i/a9f81de3dbbbe089883add47e60076edd6a84903de2f87357be113d69144d776/Laurie-Hernandez---Russell-Wilson-Break-a-Record---Adele-Belem-Flies-S7E1-_-Nike-Playlist-_-Nike-high-1.gif" /&#62;


----------


&#38;nbsp;NIKE FLYEASE (CHINA)&#38;nbsp;Launching laceless tech to 1 Billion People


&#60;img width="2108" height="1182" width_o="2108" height_o="1182" data-src="https://freight.cargo.site/t/original/i/46fdae012e989c59c3a12d7567da761d093e8054a8230f85dce76c5dac32bdd8/Screen-Shot-2020-08-28-at-1.28.42-PM-1.png" data-mid="107772108" border="0"  src="https://freight.cargo.site/w/1000/i/46fdae012e989c59c3a12d7567da761d093e8054a8230f85dce76c5dac32bdd8/Screen-Shot-2020-08-28-at-1.28.42-PM-1.png" /&#62;
&#60;img width="2282" height="1280" width_o="2282" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a90d2cace4af33260fad9b284ca7b977645040d08f1efe5f2782159327ff9ace/Screen-Shot-2020-08-28-at-1.28.57-PM-1.png" data-mid="107772107" border="0"  src="https://freight.cargo.site/w/1000/i/a90d2cace4af33260fad9b284ca7b977645040d08f1efe5f2782159327ff9ace/Screen-Shot-2020-08-28-at-1.28.57-PM-1.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>MICROSOFT</title>
				
		<link>https://dmsully.com/MICROSOFT</link>

		<pubDate>Thu, 31 Oct 2024 21:12:03 +0000</pubDate>

		<dc:creator>Sully</dc:creator>

		<guid isPermaLink="true">https://dmsully.com/MICROSOFT</guid>

		<description>&#38;nbsp;MICROSOFT&#38;nbsp;

	It’s not often you get to work on a campaign where the message is that a product isn’t for everyone. But when you’re talking 45 trillion operations per second, world-class AI at the touch of a button, and 22 hours of battery life, you have to be clear with people — that’s too much computer for just ordinary tasks.
Introducing the Windows Copilot+PC. The fastest, most intelligent Windows PC, ever.


Launch Film


</description>
		
	</item>
		
		
	<item>
		<title>COORS LIGHT</title>
				
		<link>https://dmsully.com/COORS-LIGHT</link>

		<pubDate>Sat, 03 Mar 2018 12:49:25 +0000</pubDate>

		<dc:creator>Sully</dc:creator>

		<guid isPermaLink="true">https://dmsully.com/COORS-LIGHT</guid>

		<description>&#38;nbsp;COORS LIGHT&#38;nbsp;
 
	‘Climb On’ 3.0
For the third installment of the "Climb On" campaign we infused the work with color, optimism, and global adventure, to reclaim Coors Light's rightful place as the beer brand for those who&#38;nbsp;get outside and do cool shit...then take a break to have a beer...and then go out and do some more cool shit, after a legally acceptable pause.

(:60)


(:30's)


(:15's)


(Social)


(Bar Book)Bars have captive audiences, so we created a climbers handbook for bars to help remind those thirsting for more that adventure is always just around the corner.


&#60;img width="3874" height="2906" width_o="3874" height_o="2906" data-src="https://freight.cargo.site/t/original/i/46ecadb8b1fbc0e695719aa8836d394e95318090564eea738f008cc8931ef681/Book1.jpg" data-mid="107772167" border="0"  src="https://freight.cargo.site/w/1000/i/46ecadb8b1fbc0e695719aa8836d394e95318090564eea738f008cc8931ef681/Book1.jpg" /&#62;
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/2d21d967a65221aa4ba84a77a4a4de48df8815e1ccedd5beea238f1d3c08ac24/Book2.jpg" data-mid="107772168" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/2d21d967a65221aa4ba84a77a4a4de48df8815e1ccedd5beea238f1d3c08ac24/Book2.jpg" /&#62;
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/c685129bc10f518e09fc2ac2d717953ce2a2c3843a3d0fd2cdc115b88b794dc5/Book3.jpg" data-mid="107772169" border="0"  src="https://freight.cargo.site/w/1000/i/c685129bc10f518e09fc2ac2d717953ce2a2c3843a3d0fd2cdc115b88b794dc5/Book3.jpg" /&#62;
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/f7701bdef67ca62998b555dcb822e0d84ffa2e128b1e3de1b763f496880fe321/Book4.jpg" data-mid="107772170" border="0"  src="https://freight.cargo.site/w/1000/i/f7701bdef67ca62998b555dcb822e0d84ffa2e128b1e3de1b763f496880fe321/Book4.jpg" /&#62;
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/01ea6e73e9438d79f9787c6bffbde959b96638e5663a54c5d6fe9664236bcd79/Book5.jpg" data-mid="107772171" border="0"  src="https://freight.cargo.site/w/1000/i/01ea6e73e9438d79f9787c6bffbde959b96638e5663a54c5d6fe9664236bcd79/Book5.jpg" /&#62;
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/6a3f81c863667f8cf3037e43c7aa23159f0c89276d6087ef6e8048ffbaf941dc/Book6.jpg" data-mid="107772172" border="0"  src="https://freight.cargo.site/w/1000/i/6a3f81c863667f8cf3037e43c7aa23159f0c89276d6087ef6e8048ffbaf941dc/Book6.jpg" /&#62;


(Print)


&#60;img width="2692" height="3270" width_o="2692" height_o="3270" data-src="https://freight.cargo.site/t/original/i/cf0452a8bc268f9e1e970a7f50e5939d48cf542ab12dfedc4e2856df60b4e200/Print1.jpg" data-mid="107772164" border="0"  src="https://freight.cargo.site/w/1000/i/cf0452a8bc268f9e1e970a7f50e5939d48cf542ab12dfedc4e2856df60b4e200/Print1.jpg" /&#62;
&#60;img width="2308" height="2870" width_o="2308" height_o="2870" data-src="https://freight.cargo.site/t/original/i/3e3c2962892eeedc79369622b9fe4a5a46c989ae111ed2103e6edff09dc380ef/print3.jpg" data-mid="107772166" border="0"  src="https://freight.cargo.site/w/1000/i/3e3c2962892eeedc79369622b9fe4a5a46c989ae111ed2103e6edff09dc380ef/print3.jpg" /&#62;
&#60;img width="2545" height="2962" width_o="2545" height_o="2962" data-src="https://freight.cargo.site/t/original/i/888ed656f9ab4a018400ecbbe6d458a957ca126e36c0bc67e06f970c6bf5b303/print2.jpg" data-mid="107772165" border="0"  src="https://freight.cargo.site/w/1000/i/888ed656f9ab4a018400ecbbe6d458a957ca126e36c0bc67e06f970c6bf5b303/print2.jpg" /&#62;


------------


‘Climb On’ 2.0

	For phase two of the "Climb On"  campaign we tasked ourselves with elevating the work in terms of look, feel, and story. We paid particular attention to the film treatment itself—lighting&#38;nbsp;specifically for black and white, adding drama to the camera work, and pushing the overall cinematic quality.


 :60


:15's


</description>
		
	</item>
		
		
	<item>
		<title>DECKED</title>
				
		<link>https://dmsully.com/DECKED</link>

		<pubDate>Sat, 28 Jun 2025 03:51:55 +0000</pubDate>

		<dc:creator>Sully</dc:creator>

		<guid isPermaLink="true">https://dmsully.com/DECKED</guid>

		<description>DECKED
Dad Time Off
Decked came to us at Simkins Lightbulb Company in need of a video idea for their Father’s Day initiative, “Dad Time Off.” So, we gave them 10. They picked one. It’s below.**To be clear we did not come up with the promotion, just the promotion of the promotion.**


A little publicity
&#60;img width="1132" height="806" width_o="1132" height_o="806" data-src="https://freight.cargo.site/t/original/i/ff21d51d8ff5e0aa523b12fdb22e0a41e27923fe0c12fd9ef81be31fd0f7832a/Screenshot-2025-06-10-at-2.25.32PM.png" data-mid="235238547" border="0"  src="https://freight.cargo.site/w/1000/i/ff21d51d8ff5e0aa523b12fdb22e0a41e27923fe0c12fd9ef81be31fd0f7832a/Screenshot-2025-06-10-at-2.25.32PM.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>GOOGLE</title>
				
		<link>https://dmsully.com/GOOGLE</link>

		<pubDate>Sat, 19 Dec 2015 19:54:13 +0000</pubDate>

		<dc:creator>Sully</dc:creator>

		<guid isPermaLink="true">https://dmsully.com/GOOGLE</guid>

		<description>&#38;nbsp;GOOGLE&#38;nbsp;
	
Nominated for a 2016 Emmy, "Year In Search 2015" is Google's annual film that aims to illustrate who we are as people by our interactions with the search platform. Set to a voiceover of Caitlyn Jenner's acceptance&#38;nbsp;speech from the ESPY awards, the film pulls together search questions alongside news coverage and footage from events in 2015.


Emmy Nomination Press


&#60;img width="1360" height="737" width_o="1360" height_o="737" data-src="https://freight.cargo.site/t/original/i/340761a0c214dd2c95b264397e40b863d195898a90bd6c9c9b7edc5fb4727c23/Adweek.jpg" data-mid="107772153" border="0"  src="https://freight.cargo.site/w/1000/i/340761a0c214dd2c95b264397e40b863d195898a90bd6c9c9b7edc5fb4727c23/Adweek.jpg" /&#62;
&#60;img width="1371" height="739" width_o="1371" height_o="739" data-src="https://freight.cargo.site/t/original/i/30ffd18832273c244aa5651cda8ed367fa7cdfdd9263cd07969c8aff5d12d83d/Adage.jpg" data-mid="107772154" border="0"  src="https://freight.cargo.site/w/1000/i/30ffd18832273c244aa5651cda8ed367fa7cdfdd9263cd07969c8aff5d12d83d/Adage.jpg" /&#62;
&#60;img width="1372" height="738" width_o="1372" height_o="738" data-src="https://freight.cargo.site/t/original/i/20d58d072d8978380542626391e676e535e2ad64af57b7f7bc9f635c1c101aa5/LAtimes.jpg" data-mid="107772155" border="0"  src="https://freight.cargo.site/w/1000/i/20d58d072d8978380542626391e676e535e2ad64af57b7f7bc9f635c1c101aa5/LAtimes.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>OPENDOOR</title>
				
		<link>https://dmsully.com/OPENDOOR-1</link>

		<pubDate>Sun, 09 May 2021 19:34:50 +0000</pubDate>

		<dc:creator>Sully</dc:creator>

		<guid isPermaLink="true">https://dmsully.com/OPENDOOR-1</guid>

		<description>&#38;nbsp;OPENDOOR&#38;nbsp;

	Opendoor is a publicly traded company with only 2% awareness, living in a category (iBuying), which they invented, that has roughly about the same. And they’d never done a brand campaign. Needless to say we had our work cut out for us. So, we did some research, and found that their competition wasn’t other iBuyers, but in fact the traditional real estate sales process as a whole. A process riddled with interia, that keeps going unchecked - not because people like it, nor because it’s particularly good - but because it’s the way it’s always been done. Category disruption was the opportunity.


----------

(OOH)


&#60;img width="1133" height="748" width_o="1133" height_o="748" data-src="https://freight.cargo.site/t/original/i/04a35a6bd22565401f87a86d451dd8cbcea5b363b96be5119fcf5c1bd2507d19/Opendoor2.jpg" data-mid="113334528" border="0"  src="https://freight.cargo.site/w/1000/i/04a35a6bd22565401f87a86d451dd8cbcea5b363b96be5119fcf5c1bd2507d19/Opendoor2.jpg" /&#62;
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	<item>
		<title>FARMERS INSURANCE</title>
				
		<link>https://dmsully.com/FARMERS-INSURANCE</link>

		<pubDate>Wed, 21 Jan 2015 03:51:29 +0000</pubDate>

		<dc:creator>Sully</dc:creator>

		<guid isPermaLink="true">https://dmsully.com/FARMERS-INSURANCE</guid>

		<description>&#38;nbsp;FARMERS INSURANCE&#38;nbsp;
	‘We are Farmers’ Campaign 2.0

Farmers University, a real place where Farmer’s agents go to hone their insurance game, yes I’m serious, was the premiss behind the original J.K. Simmons campaign. But after 3 years it had run its course. So Farmers needed, and wanted a refresh. Of course they still wanted to keep the character they created (Professor Burke) and still stand for being smarter than other insurance companies. Cut to six months later, two re-briefs and voila, “Farmers knows a thing or two because they've seen a thing or two.” A memorable line, and a simple premiss that took real ‘extreme’ insurance claims and brought them to life.


*************************


	‘We are Farmers’ 1.0
Round two of the original campaign that introduced the world to University of Farmers and it's spokesperson "Professor Burke." Shot by Fred Savage


*************************


	‘Know the Gaps’ CampaignAs mentioned above, Farmers is always looking for ways to make people smarter about their insurance. So, after some research we discovered an interesting way in that no other insurance company was talking about. Although people might have insurance coverage,&#38;nbsp;they might not have enough of it. These are called ‘Gaps’ in coverage. This mini campaign spoke to that.


Gap Minder website
Because "Gaps" in insurance can be costly, we created a hub for people to identify which ones might be affecting them.


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</description>
		
	</item>
		
		
	<item>
		<title>HONDA SUPER BOWL</title>
				
		<link>https://dmsully.com/HONDA-SUPER-BOWL</link>

		<pubDate>Wed, 08 Feb 2012 22:51:48 +0000</pubDate>

		<dc:creator>Sully</dc:creator>

		<guid isPermaLink="true">https://dmsully.com/HONDA-SUPER-BOWL</guid>

		<description>&#38;nbsp;HONDA SUPER BOWL&#38;nbsp;

	We broke the internet with the :15 teaser, and stole the show with a 2:25 film paying homage to the beloved movie Ferris Bueller’s Day Off. Shot by director Todd Phillips, the spot follows Matthew Broderick, playing himself, as he takes an unannounced sick day from a film shoot in LA. In an effort to excite&#38;nbsp;fans&#38;nbsp;of the movie we hid over 30 "Easter Eggs" throughout the extended spot, transforming it from mere entertainment to engaging treasure hunt.


Viewed over 25 million times, at the time it ranked #18 on the list of most-watched ads ever on YouTube. Considered by critics to be one of the top Super Bowl commercials of 2012.

10 second teaser
 

We left it unbranded and had 5 million views on YouTube in 3 days. Over 300 articles were written, on 2,000 websites worldwide. It prompted one reporter to say, "it nearly broke the internet."

Easter eggs


Akootv put a video together comparing the commercial to the movie side by side. Their video has been viewed hundreds of thousands of times.

Press


&#60;img width="576" height="360" width_o="576" height_o="360" data-src="https://freight.cargo.site/t/original/i/4bce08e0452a28c41ad5c822f97a525870b4ebfab4af213a9bbb0c93b83e2851/adage_o.jpg" data-mid="107772197" border="0"  src="https://freight.cargo.site/w/576/i/4bce08e0452a28c41ad5c822f97a525870b4ebfab4af213a9bbb0c93b83e2851/adage_o.jpg" /&#62;
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&#60;img width="720" height="395" width_o="720" height_o="395" data-src="https://freight.cargo.site/t/original/i/ac37c8bf54142b430947f849e33b5fbb57cc390d82042ff9fbba0725dff0deba/best_ever_16_o.jpg" data-mid="107772199" border="0"  src="https://freight.cargo.site/w/720/i/ac37c8bf54142b430947f849e33b5fbb57cc390d82042ff9fbba0725dff0deba/best_ever_16_o.jpg" /&#62;
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&#60;img width="576" height="360" width_o="576" height_o="360" data-src="https://freight.cargo.site/t/original/i/51df4090a95493f8358abcec91655b9d15078a3db464b833d876afeb17af9556/press4_o.jpg" data-mid="107772188" border="0"  src="https://freight.cargo.site/w/576/i/51df4090a95493f8358abcec91655b9d15078a3db464b833d876afeb17af9556/press4_o.jpg" /&#62;
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